5 Companies that Meet the Zero Waste Challenge

By: BJ Neller   /   June 5, 2017

In previous posts we’ve written about the concept of “zero waste.” Zero waste is basically a strategy whereby all discarded materials are designed to become resources for others to use thus eliminating the need for landfills. The term, which was first coined back in the 1970s by PhD chemist Paul Palmer, is the most aggressive form of recycling and has been implemented by some of the more progressive companies in the world. Under a zero waste management program – as opposed to ordinary recycling programs – waste managers plan an approach that emphasizes waste prevention as opposed to end of the system waste management. In order words, zero waste is about refusing materials that are not recyclable in the first place.

This all relates to Secure Waste Disposal, Inc., because we have our own aggressive program of recycling whereby the confidential waste disposal that our companies send to us is eliminated only to be used again for other purposes. Because we are involved in recycling paper waste that in most cases companies are legally obligated to destroy, we appreciate companies that believe in and have started their own zero waste initiatives. Some of these companies are:Zero waste


  • Subaru: Subaru of Indiana Automotive (SIA) hasn’t sent waste to landfills in more than 12 years. Indeed, so aggressive are Subaru’s efforts at attaining zero waste that nearly all of its cars are made of recyclable materials.
  • Toyota: This Japanese-based auto maker is a founder of the U.S. Zero Waste Building Council and has 27 North American facilities that abide by the principle of zero waste.
  • Unilever: Several years ago this company announced that over 240 of its factories had achieved the goal of zero waste by not sending waste to landfills. Moreover, Unilever spokespeople say that this initiative has created hundreds of jobs.
  • Fetzer Vineyards: This vineyard’s goal is to eliminate waste from its supply chain. Fetzer is one of Mendocino County, California’s largest wineries and has received zero-waste certification from the U.S. Zero Waste Building Council.
  • New Belgium Brewing: This brewer diverts 99.9 of its waste from landfills. According to the company’s site, “We are constantly looking at ways to close loops and eliminate waste generated in the first place.”

In short, many companies, not just individuals, have taken on the challenge of aiding our distressed environment. Zero waste makes sense to them as recycling does to us. Your company can also benefit from such efforts as zero waste means more jobs, less stress on the environment and improved workplace morale.